From July 27 to August 12, viewers of Games coverage spread across NBCU
broadcast and cable properties can use the Shazam mobile app to tap into such
additional content as event updates, medal counts, event schedules, athlete
profiles, interactive polls, social-media check-ins, and of course, additional
information on advertisers.
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Shazam to ply 2nd-screen app to NBCU's Olympics Coverage - 0 views
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Businesses find benefits in giving customers the white-glove treatment - 1 views
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